Retail continues to be one of Finland’s most significant industries in terms of both employment and national economy. The sector employs around 285,000 people, with a combined turnover of approximately 39 billion euros. In recent years, the sector has been facing a downturn due to intensified price competition, weakened purchasing power, and rapid shifts in consumer behavior. Increased consumer bargaining power and price fluctuations have challenged traditional business models.
Today’s retail experts and leaders are expected to bring more to the table: strategic insight, cost efficiency, customer understanding, and the ability to leverage technology to build competitive advantage. Data-driven leadership, personalized customer experience, and omnichannel service models are now at the forefront.
Shifts in consumer buying behavior are steering the industry’s evolution: online shopping, mobile services, and logistics solutions are already part of everyday life. New competition is emerging in the form of experience centers, rapid pick-up points, and AI-driven recommendation systems. Loyalty programs must evolve to become more personalized, which requires efficient data collection, analysis, and use across all levels of business.
Talentor’s executive search consultants understand the dynamics of the FMCG and retail industries and are up to date with the latest trends. Our long-standing collaboration with leading consumer business companies enables us to quickly identify the right professionals—especially when the need is urgent or the role is critical.
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