FMCG

The industry of FMCG has gained considerable position in the Finnish society. Approximately 285 000 people are working in the field of FMCG and the total revenue of the industry is over 39 billion euros. During the last few years, the tough competition on prices has decreased the profits of the FMCG industry. The challenging environment of the FMCG industry includes strong bargaining power of the consumers and the changes of the cost level. Due to this difficult situation, the industry is in need for leaders and professionals with ability work successfully in the dynamic business environment.

The change in the consumer behavior is encouraging the organizations of the FMCG industry to develop their business strategy. The competitive situation in the FMCG industry is tightening because of the increased usage of online, mobile and other modern technologies. The different FMCG organizations are competing of people’s free time which is why the traditional shopping malls will be offering different kinds of versatile free time experiences alongside the traditional shopping services. On the other hand, there will be also increasing amount of warehouse-based solutions, where consumers can effortlessly fetch the products they had ordered online. Organizations of the FMCG industry will have to improve their customer loyalty programs in order to provide customized products and services for the consumers. This improvement requires effective consumer data collection and processing.